At LITE Research,

we are THE Philadelphia-based creative firm redefining the boundaries of production, strategy, branding, and storytelling.

Guided by a commitment to detail and unorthodox vision, we specialize in crafting innovative concepts, creative direction, and emotionally-driven ideas that break conventions and captivate audiences.

What We Do:

• Branding + strategy consulting: Elevating Developing and Emerging brands with a high-luxury execution.

• Art Performance: Unconventional Short-format pieces designed to resonate emotionally, achieve critical acclaim, and inspire.

• musical direction: From conceptual music videos to striking album and single covers, we help craft visuals and release strategies that amplify the artist’s vision and captivate audiences.

• Guerrilla Marketing: Fearlessly innovative campaigns designed to disrupt the ordinary, spark curiosity, and command attention.

Our work is fueled by core principles:

• focus on detail and innovation — adopting new tools and techniques to advance media, production, and storytelling

• creating the blueprint for trends, not living in them

• genuine Creatives over “suit-management”— creative instinct is priority over algorithm based data

• study and evolve past influences to deliver cutting-edge solutions

From introspective art performances and future-forward fashion campaigns to concept-driven musical direction and collectible merchandise, our work blends high-quality visuals, bold aesthetics, and timeless design.

we don’t just follow the narrative—we define it.