a meticulously crafted visual narrative designed to spotlight a premium sweatsuit made from high-quality dip-dyed French Terry cotton. Set against a pristine, minimalist backdrop, the clean composition ensured the garment remained the focal point throughout. The lighting was soft and diffused, enhancing the rich, gradient tones of the dip-dyed fabric while subtly drawing attention to its texture and craftsmanship. Key design elements, such as the distressed “GOOD KARMA” logo and the understated 7s emblem, were strategically showcased. A hazy, dreamlike post-production edit elevated the overall visual impact, an ethereal yet modern feel. This editing approach amplified the depth and quality of the fabric, creating a compelling contrast against the stark simplicity of the background.
KARMA7 - AMETHYST
creative team
Project // “karma7 AMETHYST”
talent // kerrigan d.
creative director // taylor + des m.
casting // brendan b.
photo // des m.
editor + graphic design // des m.
lighting // des m.
project producer // taylor
production co. // lite research
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