a meticulously crafted visual narrative designed to spotlight a premium sweatsuit made from high-quality dip-dyed French Terry cotton. Set against a pristine, minimalist backdrop, the clean composition ensured the garment remained the focal point throughout. The lighting was soft and diffused, enhancing the rich, gradient tones of the dip-dyed fabric while subtly drawing attention to its texture and craftsmanship. Key design elements, such as the distressed “GOOD KARMA” logo and the understated 7s emblem, were strategically showcased. A hazy, dreamlike post-production edit elevated the overall visual impact, an ethereal yet modern feel. This editing approach amplified the depth and quality of the fabric, creating a compelling contrast against the stark simplicity of the background.

KARMA7 - AMETHYST

creative team

Project // “karma7 AMETHYST”

talent // kerrigan d.

creative director // taylor + des m.

casting // brendan b.

photo // des m.

editor + graphic design // des m.

lighting // des m.

project producer // taylor

production co. // lite research

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